Opportunity Brief

IM8 Creator Challenge

A brief for Dr Gemma Lewis MRCS MRCGP on the IM8 Ambassador Programme

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Awaiting Clarification from IM8

We've emailed Sam from the IM8 Ambassador Team to confirm: (1) the specific quality criteria for videos, (2) who reviews and what the appeals process looks like, and (3) whether cross-posting the same video to both TikTok and Instagram counts as two pieces of content. This could potentially halve the filming workload. We'll update this page once we hear back.

The ProductWhat is IM8?

Premium Daily Health Supplement

$89/month • Backed by world-class athletes and scientists

Investor: David Beckham
Ambassador: Aryna Sabalenka (Tennis #1)
Ambassador: Ollie Bearman (F1)
Formulation: Leading scientists

Not a gimmick supplement — IM8 has serious backing, real investment, and global visibility. The kind of product that has genuine demand and credibility, which makes content creation significantly easier.

The DealWhat's in it for you

$5,000
Cash bonus for completing the 100-video challenge
$20
Commission per sale your content generates
$7k–15k+
Realistic total if videos get boosted with paid media

When your content performs well organically, IM8 puts their ad budget behind it. You filmed it once — they scale it. You keep earning $20 per sale. A single boosted video can drive hundreds of sales.

The MethodHow it actually works

It's not 100 separate filming days. IM8 uses a method called "15 hooks, 1 body, 2 CTAs". You film one core video, then re-record different openings and closings. Each combination is a unique piece of content.

1

Film a core video (30–45 seconds)

Your personal take on IM8 — what it is, one specific benefit, the credibility behind it. This is the body that stays the same.

2

Record different hooks and CTAs

15 different opening lines, 2 different calls to action. Each unique combination = a unique video. One session produces 20–25 videos.

3

Ade edits & schedules everything

CapCut editing, captions, overlays, posting via Publer. 3–4 videos per day across Instagram and TikTok. All pre-scheduled.

4

Repeat 4–5 times across the month

That's roughly 2 filming sessions per week, ~30 minutes each. At the clinic — medical setting gives instant credibility.

Content IdeasExample hooks for you

Your MRCS MRCGP credentials are your superpower here. Most creators in this programme are fitness influencers — you're a surgeon and GP. That's a completely different level of trust.

Authority
"As a surgeon and GP, I'm sceptical of most supplements. This one's different."
Curiosity
"David Beckham invested in a supplement. I looked at the actual science."
Data-driven
"I tracked my biomarkers for 30 days on IM8. Here's what the data showed."
Myth-bust
"Most supplements are expensive urine. Here's how to tell the difference."
Relatable
"What I actually take every day as a doctor — and what I tell my patients to avoid."
Social proof
"The World #1 tennis player and an F1 driver both invested in this. Here's why."

IM8 will also provide their top 50 best-performing creator ads so you can see exactly what's already working.

The SplitWho does what

A Ade Handles

  • Writing all hooks and scripts
  • Editing all videos (CapCut, captions, overlays)
  • Scheduling and posting via Publer
  • Tracking performance metrics
  • Flagging winners to IM8 for paid boosting
  • Managing the IM8 relationship
  • Commission tracking and reporting

G Gemma Does

  • ~8 filming sessions across the month
  • ~30 minutes per session at the clinic
  • Deliver hooks naturally on camera
  • Take IM8 daily (free supply provided)
  • Be yourself — your credibility does the heavy lifting

Your EdgeWhy you're perfect for this

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MRCS MRCGP — Real Medical Credentials

Most creators are fitness influencers. You're a surgeon and GP. Supplement brands dream of genuine doctor endorsements — that makes your content uniquely valuable to IM8.

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Already Creating Health Content

You're producing DoctoriumGP content already. This is incremental — a new content vertical, not a new skill to learn.

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Clinical Setting

Filming at the clinic gives instant visual credibility vs. someone filming in their bedroom. The environment does the persuading.

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IM8 Will Invest More in You

A real doctor creates content that converts better. IM8 will prioritise boosting your videos with paid media because doctor-endorsed content outperforms influencer content every time.

3 April 2026
First video must be posted by this date to take part in this round.
The 30-day challenge clock starts from your first post.
⏳ Awaiting clarification from Sam on quality criteria and cross-posting rules. We'll confirm everything before we start filming.